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№ 001 · SEPT 2026
LocalCoffeeDealsA field report for coffee shop owners

Done-for-you local marketing · coffee shops

Every shop knows how to get attention. Almost none can count a comeback.

We set up your ads, your text list, and your offers — and count every dollar. You pour coffee.

Get my free shop scorecardThree numbers in. One clear page back.

$1.84

what one tracked, redeemed offer cost a real shop last month*

*placeholder figure

Nobody teaches you the whole point: get them to come back.

Nobody opens a coffee shop because they love marketing. You wanted good coffee, good people, and a better life. Then came the other job. Maybe you've done it — an evening sorting mailers into the piles the post office will accept, filling out the forms, paying for the postage and the printing. If 3% ever come back, you're doing great. And you'll never know for sure, because the coupons get tossed behind the counter before anyone counts them.

Meanwhile you're scheduling staff, covering no-shows, ordering product, fixing the grinder, answering reviews. Marketing isn't hard because it's complicated. It's hard because it's the twelfth job on a list of eleven. So we built it for you.

"A list of people who raised their hand to try you." — the whole point, below

What we build for you

You know how to take out an ad. We build everything behind it.

What you do

Pick the platforms you want to advertise on and give us manager access to them. We do setup, monitoring, and reporting.

The machine, part by part:

Your landing page

One simple page for your shop, hosted by us. Where the ad points and where the list grows.

Google Ads, set up right

Not just an ad — the keywords, the radius, the tracking behind it. Run from your own account.

Trackable coupons

Tap, scan, done. Each redemption tied to the ad that brought it in. Nothing to staple.

Your text + email list

Two lists at once, both yours. Every signup is someone who raised their hand.

Return-visit workflows

The follow-up offers that walk a first-timer down the ladder, automatically.

The report

A one-page snapshot every week for the first 90 days, then monthly. Spend, what came back, who returned, and what we’d change.

The old way

A customer hands over a paper coupon. The barista is supposed to scan it after the order and staple it to the receipt so you can verify it later. Mid-rush, it goes in the trash. Your tracking dies at the counter.

The way we built

The customer taps a button, a QR code comes up, the barista scans it — and it's gone. Counted, tied to the ad that brought them in, impossible to screenshot and reuse. Nothing to staple. Nothing to lose.

Every part serves one journey — a stranger becomes a regular:

01

Sees your ad

and grabs the free-coffee offer

02

Joins your list

phone and email, from one scan

03

Tries the menu

offer by offer, down the ladder

04

Becomes a regular

the visit you never have to buy again

Each step down is a workflow we run for you — from the free cup all the way to the full menu. Each offer is tracked, so you see exactly who moved. Get them in. Get them back.

Your report

A one-page snapshot every week for the first 90 days, then a monthly report after that.

What we spent, what it brought back, who joined your list, who came back — and one or two changes we recommend, in plain words. A wider radius. A little more on Tuesday mornings. You read it in three minutes over your own coffee.

It also tells a deal-finder from a habit forming. Someone in for a cheap latte is a deal-finder. Someone back for the second coupon is the beginning of a pattern — and the report shows you who's who.

You'll also get a short "you're live" note at the end of week one, so the first month is never silent.

Your Month at Maple & Mainsample
Spent on ads$620
What it brought back$2,140
New customers on your list+87
Return visits121

We recommend: widen your radius by 2 miles. Tuesday mornings are underspent — move $80 there.

What you keep

It's your list. It's your customers.

What you're really building is a list of people who raised their hand to try you.

When someone joins from a scan, you can talk to them directly any time you want — this week and five years from now. Emails get captured alongside phone numbers, so you're building two lists at once. Want to send a short newsletter? It's a text with a link that opens to a simple page, with a coupon at the bottom — so even the newsletter gets counted.

You keep your subscriber list, and any social or ad accounts that were already yours. If you ever leave — 30 days' notice — those stay with you.

How we keep it clean

You never hand over passwords. You grant manager access on the platforms you choose.

You keep your subscriber list.

Your ad spend stays on your card. Raise it or lower it whenever you want.

One dedicated agent per shop. Leave with 30 days’ notice and keep your subscriber list and any social or ad accounts that were already yours.

"I sorted the mailer piles. I filled out the postal forms. I stapled coupons to receipts and watched them end up in the trash anyway. Then I built what I actually needed."

— the owner who built this

Free, before anything else

See what your spend is doing now.

Three numbers in, one page back: what your current marketing probably costs per customer who actually walks in, what a tracked comeback costs a shop like yours, and a plain-words read on where the money goes. No sales call attached. It's the clarity we think every owner should have, whether you hire us or not.

A real person reads every scorecard request and runs your numbers by hand.

Enter your two numbers and we’ll show the math right here.

Ready to talk specifics?

Tell us about your shop and we'll show you exactly what this looks like for you. No payment collected.

A real person reviews every submission.

LocalCoffeeDeals.comhello@localcoffeedeals.com